graphic designer and production artist
graphic, motion, interactive & web design welcome to michael-frazier.com
This website houses a collection of multidisciplinary research and project campaigns that were never constrained by the traditional boundaries of "out of the box" thinking. Rule 1: Contradict the common cliche, by thinking "in the box," where others always neglect to look. Michael Frazier focuses on the theories, techniques and practices of innovative art and design. Michael's expertise spans genres and art mediums but adheres to a single principle in perpetuity: make the client happy, regardless of art medium.
RECENT WORK: FINANCE
Web development service requested to build out a photoshop psd file in a html format with basic flash animation on the logo. Flash animation acts to draw the users attention to the capstone of the page, the logo, rather than to detract from the content by overpowering the user with an entire flash user interfaced site.
Motion graphics 30 second title card for Quirk Entertainment was animated in Flash as well as simple camera movements in Adobe After Effects. Edited in Final Cut Pro and sound mastered in Soundtrack Pro. Quirk requested a very basic design that captured the same look and feel of the early Apple iPod shuffle advertisements that hosted a collection of 2d animation in a 3d space.
Position: Animator & Art Director
RECENT WORK: RETAIL
ikea: complete kitchen living
I recently had to opportunity to lead a graphical campaign for an entire IKEA commerical activity circling around the kitchen and selling kitchens. Campaign includes wall vinyl statements, offer banners, offer billboards, floor directional dots, website advertisement gifs. Vinyl sample below:
Samples of vinyl application below (click thumbnail to enlarge):
Campaign included some website banner graphics that appeared on both IKEA's website among many other admob sites. Below are samples of the online campaign and some spec work too:
Skyscraper and 300x300 banner graphics:
Position: Designer/ Animator & Art Director
RECENT WORK: WEBSITE REDESIGN
livestrong - lance armstrong foundation
This is a spec design for a new livestrong.com website. My objetive for the redesign was to bring the website back to the roots of the foundation and really use the bold yellow bar as the anchor of the page as a whole. My inspiration was clearly drawn from the architecture of the foundation's newly built facility.
Main site page and sub page designs are below (click thumbnail to enlarge):
Position: Designer & Art Director
RECENT WORK: RETAIL ONLINE ADS
ikea "new living room" online banner ads
Live banner ads on ikea-usa.com advertising the new living room promotion in the month of July, 2010. Design is based on style guidelines developed by IKEA Systems B.V.
Samples of campaign below (click thumbnail to enlarge):