portfolio genres
ikea "family friendly" graphics package

Store communication
informing families of the various "Family Friendly" services IKEA has to offer, including activities and events throughout the year and a multitude of benefits just for families! Campaign includes monthly calendar of events, updated in perpetuity.

Samples of campaign below (click thumbnail to enlarge):



Michael Frazier   Michael Frazier   Michael Frazier

Position: Art Director/Production Artist.
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ikea "seize the day" print flyers

Flyers listing discounted product throughout the store at IKEA Seize the Day events in 2009. Designed to clearly list product with price reductions in a "Be Brave, Not Beige" design.

Samples of campaign below (click thumbnail to enlarge):



Michael Frazier   Michael Frazier   Michael Frazier
         
Position: Art Director/Production Artist.

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ikea retail displays & supporting communication

Anything from communication directly touching the customer to mailers or advertisements, IKEA blankets the customer, as well as the co-worker with the information they need to either make educated sales or purchases. Designed to be bold - the IKEA way.


Samples of campaign below (click thumbnail to enlarge):



Michael Frazier   Michael Frazier   Michael Frazier
         
Michael Frazier   Michael Frazier   Michael Frazier
         
Michael Frazier   Michael Frazier    
         

Position: Art Director/Production Artist.
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ikea wall statements

IKEA is committed to becoming the "best place to work" in all of california, and thus, IKEA is driven to provide interesting and upbeat areas for co-workers to work within. Whether it be to inform the co-worker or to provide inspiration, these wall statements are designed to span entire walls in hallways, offices and rest areas.

Samples of campaign below (click thumbnail to enlarge):



Michael Frazier   Michael Frazier   Michael Frazier
         
Michael Frazier   Michael Frazier   Michael Frazier
         
Michael Frazier        
         
Position: Art Director/Production Artist.

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